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Behind the Shoot: Crafting the Perfect Mocktail Kit Product Photos in Philadelphia

  • Writer: Tyler Baran
    Tyler Baran
  • Nov 12
  • 2 min read

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There’s something especially satisfying about photographing products that people actually want to reach out and grab. That was exactly the case on a recent shoot I did for a local mocktail and cocktail kit brand here in the Philadelphia area.

This project was a great reminder of why I love Philadelphia product photography — the chance to blend creativity, storytelling, and local craftsmanship into a single frame. This particular session was all about capturing what makes their kits so unique — fresh, all-natural ingredients grown locally, and the kind of handcrafted feel that immediately says “made with care.”

Setting up the scene was half the fun. I spent a good amount of time arranging the kit components — bottles, herbs, and garnish — into a layout that felt balanced but still natural. It’s a delicate dance between structure and spontaneity: you want everything to look intentional without looking staged.

Then came the colors. I played around with several backdrop combinations to get the tones just right. The goal was to highlight the vibrancy of the ingredients without overpowering the product itself. A few test shots later (okay, maybe more than a few), the lighting, color balance, and composition finally clicked — and that’s when the magic happened.

The end result? A series of crisp, lively images that captured not just the look of the kit, but the feeling of enjoying one — that cozy, social, early-evening energy that makes a drink (mocktail or cocktail) more than just a beverage.

If there’s one thing I took away from this shoot, it’s that product photography isn’t just about showing what something looks like — it’s about translating the experience it offers. Whether it’s the fizz of a mule or the pop of fresh herbs, those little sensory cues make all the difference.

I’m proud of how this one came together — and even prouder that it highlights a local Philly brand doing things the right way. Shoots like this remind me why being a Philly commercial photographer never gets old.

Looking to book your own product photography session in Philadelphia? Whether you’re a local maker, small business, or established brand, I’d love to help you create visuals that bring your products to life. Just go to my contact page!


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